How To Find Who You Follow On Amazon

In recent years, Amazon has been making efforts to create a more personalized connection betwixt shoppers and brands. Features such as A+ Content, Amazon Live, Amazon Stores, and Amazon Posts provide shoppers opportunities to evaluate brands alongside products when making their purchasing decisions.

Furthering that initiative, shoppers now too have the ability to "follow" specific brands on Amazon.

What Happens When Someone Follows a Brand?

When a person follows a make, they opt in to receive notifications from the brand. These notifications may include whenever the brand launches a new product on Amazon, publishes a new Amazon Post, starts a livestream, or runs an exclusive promotion.

On the brand'south side, these communications are managed through the Manage Your Client Date tool and Amazon Posts .

How to Follow Someone on Amazon

To follow a make on Amazon, search their brand name in the search bar, click into one of their production detail pages, then click "Visit the Storefront." Once on their Amazon Store, just click the "Follow Button."

How to Detect Who You lot Follow on Amazon

If you always want to review which brands you are currently following, simply navigate to Your Account > Profile . On your Profile page, yous will see a "Who You Follow" section.

Requirements to Enable Follow Choice

Your brand must be enrolled in Amazon Brand Registry , which requires an active U.Due south. trademark. One time yous're registered, yous gain the power to create Amazon Stores. When you create an Amazon Store, you automatically gain a "Follow" selection to brandish on your storefront.

What Results Can You lot Wait from Amazon Followers?

When Amazon launched the Manage Your Customer Engagement tool, Kaspien ran a one-calendar month test to promote a new product for one of our partners. At the time, our partner had 1,700 followers.

Campaign Results

29% sales lift for the ASIN while the entrada was running (Manually tracked. Amazon does not currently study sales lift inside the tool.)
Reach: 545
Open Rate: 21.47%
Click-Through Rate: 0.92%
Clicks: v
Unsubscribes: 1

It'southward notable that the campaign had only v clicks, but we still saw a strong sales lift, suggesting that some shoppers may view the electronic mail, then search for the product at a later date. Additionally, any sales increase driven by this entrada helped ameliorate product rank, boosting organic traffic and sales as well.

How to Gain Amazon Storefront Followers

Gaining followers on Amazon can clearly be beneficial. So, what tin can yous do to actively encourage more people to follow your brand? We take 7 tips.

ane – Amazon Storefront

Amazon Brand Stores offer a curated digital storefront removed from the contest. Stores now display a Follow option in the nav bar on the left side of the nav bar.

To encourage more followers on your shop, yous tin can upload a custom image into a module with a call to activeness; notwithstanding, that infinite may take better uses. In general, Amazon Stores can be seen as the landing page, rather than the advertisement itself. The Brand Store should be optimized to welcome, engage, and convert shoppers. To grow followers, yous should leverage other programs, such equally Amazon Live.

2 – Amazon Live

Amazon Live is a free, cocky-service livestreaming platform on Amazon. Brand registered brands and their authorized agents can run livestreams from the make's channel. These livestreams can announced within the brand's listings, Brand Shop, competitor listings, Live At present row on the Amazon Alive folio, product category pages, and the Amazon home page.

Non all of these placements are immediately bachelor; brands must "level up" their Amazon Alive rank to unlock high-visibility placements. To level up, brands must live stream regularly, have engaged audiences, drive sales with live streams, and utilize for approving.

To gain followers through Amazon Live, make "follow our make" a recurring call to action throughout the livestream. You should also have a team member monitor the livestream conversation while the speaker presents, and they tin reply questions and encourage shoppers to follow also. This strategy works best when you tin also offer exclusive discounts to shoppers who follow your brand, such as offering a unique promo lawmaking for that audition.

iii – Amazon Posts

Amazon Posts are an Instagram-similar feed that appears within your Brand Store, your product listings, competitor product listings, related mail service feeds, and category-based feeds. Your posts feed may not appear until yous've published 10 posts.

Amazon Posts include the brand name and logo, image, "bear witness production" button, caption, and tags, which are automatically generated past Amazon.

To gain followers with Amazon Posts, exist sure to include the follow button your posts. You can likewise encourage shoppers to follow your brand inside the caption. Like to Amazon Alive, promising sectional discounts is a dandy strategy for winning followers. Additionally, don't be agape of having a strong brand personality shine through in your posts. Tying emotion into marketing makes your content more engaging.

4 – Media Gallery or A+ Content

Venturing into a more creative tactic, you can add an infographic style image to your listing media gallery that encourages shoppers to follow your make. This image tin highlight the perks of following, such as being the first to hear of new product launches, deals, and exclusive promotions.

If your production needs every prototype in the media gallery in social club to showcase all its features, you can instead promote the follow choice within your A+ Content . Shoppers who read A+ Content exercise and then because they still demand more information earlier making a buying decision. Showing them that you have something akin to a loyalty programme can help win them over.

5 – Sponsored Brand Ads

Staying on Amazon for ane more than tip, the unproblematic utilize of Sponsored Brand Ads tin back up follower growth. Sponsored Brand Ads can direct to your Amazon Storefront. Once there, shoppers will see the follow push button. This is perhaps an indirect tactic, but more traffic will likely correlate to more followers, and Sponsored Brand Ads drive boosted sales anyways, so information technology's a win regardless.

6 – Social Media Posts

Expanding across Amazon, we have likewise seen success in promoting the follow option via social media. In the campaign results we shared above, the brand encouraged their followers on social media to also follow their brand on Amazon. Using social media to promote Amazon sales is a simple tactic, but it's free and it works.

7 – Influencers

Last merely non least, let's turn our attention to influencer marketing . Influencers accept been used to promote products on Amazon for many years at present because they assistance brands attain highly relevant audiences, build trust, and boost list traffic. It's a elementary footstep to require your influencers to encourage their followers to follow your Amazon Storefront in any of their sponsored posts.

While y'all won't be able to attribute follow growth straight because Amazon keeps follower information anonymous and aggregated, you tin can monitor for correlations between an influencer's post and an increment in followers.

Learn More About Amazon Marketing Strategies

So, that'south it. 7 tips for how to abound your followers on Amazon. If yous found this helpful, consider subscribing to our weekly blog newsletter to stay up-to-date with the latest Amazon news and strategies.

Source: https://www.kaspien.com/blog/7-ways-to-grow-your-amazon-storefront-followers/#:~:text=How%20to%20Find%20Who%20You,%E2%80%9CWho%20You%20Follow%E2%80%9D%20section.

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